1.Television viewing habits around the world

-how much TV people watch


"I don't watch that much TV," says the average person, "just a few hours here and there." Unfortunately, the average person, according to the most recent figures from Nielsen Media Research Inc., watches TV for 4 hours and 35 minutes every day. Furthermore, the average household has a TV playing for 8 hours 14 minutes every day.


-kinds of programmes people watch

These are the programs that finished with the highest average Nielsen rating in each television season

Year Program Network
1951 Texaco Star Theater NBC
1952 Arthur Godfrey's Talent Scouts CBS
1953 I Love Lucy CBS
1956 The $64,000 Question CBS
1957 I Love Lucy CBS
1958 Gunsmoke CBS
1962 Wagon Train NBC
1963 The Beverly Hillbillies CBS
1965 Bonanza NBC
1968 The Andy Griffith Show CBS
1969 Rowan and Martin's Laugh-In NBC
1971 Marcus Welby, M.D. ABC
1972 All in the Family CBS
1977 Happy Days ABC
1978 Laverne & Shirley ABC
1979 Three's Company ABC
1980 60 Minutes CBS
1981 Dallas CBS
1983 60 Minutes CBS
1984 Dallas CBS
1985 Dynasty ABC
1986 The Cosby Show NBC
1989 Roseanne, The Cosby Show ABC
1991 Cheers NBC
1992 60 Minutes CBS
1995 Seinfeld NBC
1996 ER NBC
1998 Seinfeld NBC
1999 ER NBC
2000 Who Wants To Be A Millionaire? ABC
2001 Survivor: The Australian Outback CBS
2002 Friends NBC
2003 CSI: Crime Scene Investigation CBS
2005 American Idol Fox


-how tv viewing habits have changed in the last 20 years ?




http://www.questia.com/PM.qst?a=o&docId=35619022



-the positive /negative effects that these tv viewing habits may have on our lives.

According to the article " Television in the Lives of Children " written By Cyndy Scheibe

The effects of television on viewers can be divided into two different types: 1) direct effects due to the content of what is seen (in the programs or commercials); and 2) indirect effects due to the activity of watching TV, regardless of what is being watched. This second type of effect is very important, because it usually means that the more time children spend watching TV, the less time they are spending doing other important activities (like reading, talking with others, getting exercise, playing games, being outdoors, etc.). A lot of the negative effects of TV, like lower reading scores, obesity, and poor physical fitness, seem to be due to these indirect effects. Because of that, it's probably important to set some limits on the amount of time your child spends watching TV, regardless of what shows you allow them to watch. Remember, four hours of Sesame Street is still four hours of television.



2. tv images

http://www.videojug.com/interview/reality-show-storytelling-2


3. the future for tv ad tv viewers

(CNN) -- The future of television is changing before our eyes, as media giants scramble to stake their claims in the wilderness of Internet video.



Major studios, including Fox, NBC Universal, and Warner Bros. are moving quickly to establish Web sites for their premium video titles, in hopes of grabbing a growing audience of online video viewers.

It's an exciting time for couch potatoes and mouse potatoes alike, because nobody knows exactly how big audiences will consume video entertainment in the not-too-distant future -- whether it's on a mobile device, a laptop, a wall-mounted screen or something that hasn't been invented yet.

"Historically, the winners are the ones who embrace change," said Jason Kilar, CEO of Hulu.com, which was launched March 12 by the owners of Fox and NBC Universal.